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DescriptionBANKING QUESTIONS and Answers exams contains the questions from various competitive exams.These questions are the part of previous year paper.These kind of questions would be helpful in preparing for exams like IAS, PCS, UPSC, NDA, CDS SSC, RRB, PSC, IBPS

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Question: The nature of marketing involves ____________

Answer:All of these

Question: ___________ is not a pre test to evaluate advertising effectiveness

Answer:Recognition test

Question: The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called ___________

Answer:Target marketing

Question: Which of the following is not an element of Social marketing mix?


Question: The companies that have become a tried and trusted household name are ___________

Answer:Positioned by Corporate Identity

Question: Which of the following is not a factor influencing pricing policy ?

Answer:None of these

Question: A security tool to verify the authenticity of the message and claimed identity ofthe sender and to verify the message integrity is

Answer:digital signature

Question: Introducing a product at low price and increasing the price once the brand succeeds is known as ________ pricing.


Question: An airline working with a tour operator or a hotel group is an example of __________ marketing


Question: Which is Customer and Society-oriented Concept of Marketing?

Answer:Societal Marketing Concept

Question: Which is the sources of market information?

Answer:All of these

Question: The process of direct communication between the sales person and a prospect is called _________

Answer:Personal selling

Question: _________ is an integration of marketing activities directed towards customer satisfaction.

Answer:Marketing Concept

Question: Which is/are marketing activities?

Answer:All of these

Question: Blue revolution refers to ___________


Question: Marketing is important to

Answer:All of these

Question: The act of creating an image about a product or brand in the consumers mind is known as __________


Question: A computer based system that facilitates the transfer of money or the processing of financial transactions between two financial institutions the same day or overnight is ____________


Question: Setting price on the basis of the total cost per unit is known as ___________

Answer:Cost Based Pricing

Question: What does the market analysis function include?

Answer:All of these